{"id":5277,"date":"2026-08-03T01:09:23","date_gmt":"2026-08-03T01:09:23","guid":{"rendered":"https:\/\/miyodamachine.com\/?p=5277"},"modified":"2026-07-27T03:14:35","modified_gmt":"2026-07-27T03:14:35","slug":"cosmetic-brands-ditching-pouches-for-tubes-market-trends-2025","status":"publish","type":"post","link":"https:\/\/miyodamachine.com\/pt\/cosmetic-brands-ditching-pouches-for-tubes-market-trends-2025\/","title":{"rendered":"Why Cosmetic Brands Are Ditching Pouches for Tubes 2025"},"content":{"rendered":"
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At a Glance:<\/strong> The global tube packaging market was valued at USD 13.4 billion in 2025<\/strong> e dever\u00e1 atingir USD 21.9 billion by 2033<\/strong> (CAGR ~7.2%). Cosmetic and pharmaceutical brands are actively replacing flexible pouches with tubes\u2014driven by hygiene demands, regulatory pressure, and sustainability commitments. For packaging manufacturers, distributors, and equipment buyers, the window to capture this market is open right now.<\/p>\n<\/blockquote>\n

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\"High-Speed<\/a> A modern cosmetic tube production environment. Image: Pexels<\/em><\/p>\n

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Why Cosmetic Brands Are Ditching Pouches for Tubes: Market Trends 2025<\/h2>\n

How Tube Packaging Is Becoming the Industry Standard\u2014And Why You Need Production Capacity Now<\/h3>\n

The cosmetic and pharmaceutical packaging industry is undergoing one of its most significant format transitions in years. Walk the aisles of any premium retailer\u2014or scroll through Sephora, Boots, or any regional pharmacy chain\u2014and you’ll notice fewer pouches and far more tubes. This isn’t just aesthetic preference. It’s a measurable, data-backed market shift that’s reshaping supply chains, brand strategies, and manufacturing priorities at scale.<\/p>\n

For packaging machinery buyers, tube producers, and distributors trying to decide where to invest next, the direction is increasingly clear. The question is no longer if<\/em> tubes will dominate cosmetic and pharmaceutical packaging. The question is whether your production capacity will be ready when the orders come in.<\/p>\n

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1. The Market Shift: Why Tubes Are Replacing Pouches<\/h2>\n

The Data Behind the Trend<\/h3>\n

The numbers are unambiguous. According to Grand View Research<\/a>, the global tube packaging market was valued at USD 13.4 billion in 2025<\/strong>, up from prior years, and is expected to reach USD 21.9 billion by 2033<\/strong>\u2014a compound annual growth rate (CAGR) of approximately 7.2%.<\/p>\n

A separate analysis by MarketsandMarkets<\/a> segments the cosmetic-specific tube segment at USD 3.92 billion in 2026, projected to hit USD 5.27 billion by 2031<\/strong> at a 6.1% CAGR.<\/p>\n

Compare that to flexible pouch packaging: while pouches are still growing in food and beverage, their cosmetic and pharmaceutical segment is largely plateauing. In Europe, the European Tube Manufacturers Association (ETMA)<\/a> reported that member companies produce approximately 12 billion tubes per year<\/strong>, accounting for roughly 75% of total tube deliveries in the region\u2014a volume that demonstrates entrenched supply chain relationships that new market entrants are now competing to access.<\/p>\n

Breakdown by tube type in Europe (ETMA data):<\/strong><\/p>\n\n\n\n\n\n\n\n
Material<\/th>\nMarket Share<\/th>\n<\/tr>\n<\/thead>\n
Laminate tubes<\/td>\n~40%<\/td>\n<\/tr>\n
Tubos de alum\u00ednio<\/td>\n~35%<\/td>\n<\/tr>\n
Plastic (PE\/HDPE) tubes<\/td>\n~25%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Consumer Behavior Changes Driving the Transition<\/h3>\n

The shift isn’t manufacturer-led\u2014it’s consumer-driven, and brands are responding. Three behavioral trends are most responsible:<\/p>\n

1. Hygiene expectations have permanently elevated post-2020.<\/strong> Open-top pouches allow air, bacteria, and finger contamination to reach the product repeatedly. Tubes eliminate this with sealed, one-way dispensing. In a survey cited by Beauty Packaging Magazine<\/a>, over 60% of skincare consumers aged 25\u201345 actively preferred tube packaging for creams and serums specifically because of hygiene.<\/p>\n

2. Sustainability pressure has made refillable and recyclable formats non-negotiable.<\/strong> Brands with ESG (Environmental, Social, Governance) commitments\u2014which now covers the majority of mid-to-large cosmetic companies\u2014are finding that laminate and mono-material plastic tubes offer cleaner end-of-life pathways than multi-layer foil pouches.<\/p>\n

3. Premiumization is real.<\/strong> A tube sitting upright on a vanity shelf telegraphs quality. A pouch does not. Packaging consultancy data consistently shows that tube-packaged products achieve 25\u201340% higher perceived value scores<\/strong> than identical formulations in pouches\u2014a finding that directly influences retail pricing strategy.<\/p>\n

Why Your Production Capacity Matters Right Now<\/h3>\n

Brand procurement cycles typically run 6\u201318 months ahead of launch. If a skincare brand is announcing a tube format in early 2026, they began sourcing production partners in mid-to-late 2025. Manufacturers who locked in those relationships\u2014often by demonstrating immediate capacity\u2014captured those contracts. Those who were still evaluating equipment options did not.<\/p>\n

The supply chain bottleneck isn’t formulation or branding. It’s tube production throughput<\/strong>. Brands routinely cite lead time reliability as the primary factor in selecting a tube manufacturing partner over a competing bid.<\/p>\n

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\"Cosmetic<\/a> Premium cosmetic tubes in various finishes. Image: Pexels<\/em><\/p>\n

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2. Understanding Consumer Pain Points That Tubes Solve<\/h2>\n

The Pouch Problem: What Consumers Actually Complain About<\/h3>\n

To understand why brands are switching, you need to understand what their customers are saying on review platforms, return logs, and social media. The complaints are consistent across categories:<\/p>\n